Statistics show that you have less than 3 seconds to capture the attention of potential buyer, so high quality, broad reaching promotion of your property is essential.
A tailored and bespoke marketing campaign is essential in delivering your property to as many buyers as possible.
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Photography
They say a picture tells a thousand words, and it doesn’t change when it’s your house taking centre stage.
Property photography company Top Snap asked 600 Australian real estate agents about how they market properties, and a whopping 99% said nothing beats good photography. It’s something most of us know instinctively, whether we’ve been browsing for homes, proudly showing off our own for sale, or just admiring and dreaming.
Good looking images show off a home and entice us to look closer.
One respondent commented “Professional photography is 100% essential to marketing any home, at any price range in any location. I will not put a home on the market without the highest quality photography. It attracts more buyers and therefore a higher sale price for our owners.”
Another highlighted that great images are synonymous with professional property sales “Good photography can be the difference between a purchaser opening a web link or moving on to the next. Additionally, the way an office markets property directly reflects their professionalism to the public.”
Good photography works.
Floor Plan
Did you know that 98% of buyers look at floor plans but most agents don’t use them!
The floor plan assists a potential buyer to decide whether a property is right for them prior to inspecting. At Cameron Real Estate, we know floor plans are essential in attracting the right buyer.
Video
Did you know that listing with Video attract 85% more hits than those with pictures alone?
While photos will always be a must-have in residential real estate, there are times when photos alone aren’t enough. Times when prospective buyers need to see a little more…
The beauty of real estate video (aka virtual tour) is that it shows the things photos struggle to convey – especially when coupled with music. Not just layout and relative size, but lifestyle and feelings. Videos bring listings to life – your audience will get the sense they’re actually walking through the property, which makes it more real and amplifies emotional attachment, thereby increasing their sense of urgency and emotional attachment.
3D Virtual Tour
House-hunting can be a gruelling, time-consuming process – attending countless open for inspections only to realise half of the homes weren’t what you were looking for.
What if you could weed the genuine buyer from the bad before they even conducting an open home.
With 3D walk-throughs for listings buyers can explore the inside of your home without stepping outside the front door.
Data from realestate.com.au shows people looking for new homes are spending 52% longer on Project Profiles with 3D tours than those without.
So, what’s all the fuss about?
The 3D technology allows buyer to get a deeper understanding of the layout, size and interior design of a home before they head out.
By getting a realistic view of the property – on their own time – buyers can work out whether or not it’s worth visiting on the weekend.
Social Media Advertising
Over 75% of people on the planet have a smart phone or computer equalling over 4 billion devices
Of that most people spend around 5-6 hours a week on their phone
And 2.5hrs of that time is spent on social media
Social media is packed full of data. Where we like to eat, drink, relax, and, unwind is all reflected in the pages we like, the content we engage with, and the images we share. We advocate the causes that we care about, tell our friends when we’re newly single and ready to mingle, or are ready to tie the knot.
Social media is even used to boost their professional and public profiles. Social media holds a lot of audience insights that we can tap into. We can target your audience with compelling ads based on their location, job role, relationship status, lifestyle interests, and more. It goes deeper than that too. With professional expertise and powerful software, we can also analyse customers that are already interested in your property, then place your ads in front of more people who are just like them.
Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertise your property.
Social media’s power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.
Realestate.com.au & Domain
Over 12 million Australians visited realestate.com.au & Domain in December 2020.1
Australians from every life stage need property. And when they do, they visit realestate.com.au & Domain
Reach Australia’s largest audience of buyers through these two powerful sites.
Premiere & Platinum listing
The Premiere & Platinum way to showcase your property, with the largest listing at the top of the search results, above all other listings. Its Property Details Page is also the most engaging, with large, magazine-style images and property information conveniently featured at the top.
When listing with Cameron Real Estate, we don’t just stop at realestate.com.au or Domain, we also list your property with another 20 sites for no extra cost, giving you the ultimate exposure needed when selling your property.
Staging
Home staging has become a “must do”. Some 77% of buyer’s said home staging makes it easier for to visualize the property their future home. Staged homes sell faster and for more money than those that are un-staged, according to industry analysis.
Why style sells.
Marketing experts indicate that styled homes sell 30 to 50% faster. And they sell for 7 to 17% more. We’ll help you attract more bidders, offers or interested parties by creating a well presented, warm and welcoming property. Regardless of the price of your property, we can help you attract more buyers by appealing to their emotions and lifestyle aspirations. Buyers prefer well presented rooms than empty spaces; they are attracted to beautiful photos and, most of all, they love homes that they can imagine themselves living in.
Landscaping
If you’re preparing to sell your home, it’s easy to focus your efforts on your interior, and not so much the garden. It’s a good idea to ask your us whether landscaping will increase the value of your property. Freshly cut grass, a tidy garden and an impressive outdoor entertaining area can make the world of difference when selling your property. It’ll make for better photography and therefore attract more prospective buyers to your inspections. If you’d like to take on bigger works we can help you find a professional that can plan your landscaping, you can make a substantial return on investment on your property.